Searching for Non-English Web Content: An Empirical Study of the Spanish Business Intelligence Portal
نویسنده
چکیده
As non-English-speaking online populations grow rapidly, there are increasing needs to support searching for non-English Web content. Prior research has assumed English to be the primary language for Web searching, but this is not the case for many non-English-speaking regions. For example, Latin America will have the fastest growing population in the coming decades but existing Spanish search engines lack search, browse, and analysis capabilities. In this paper, we have proposed a language-independent approach to supporting non-English Web searching. Based on the approach, we have developed the Spanish Business Intelligence Portal (SBizPort) to support searching, browsing, summarization, categorization, and visualization of Web information. Results from an empirical study involving Spanish subjects show that the portal achieved significantly better user ratings on information quality, cross-regional search capability, and overall satisfaction than the benchmark search portal. This study thus contributes to human-computer interaction research on non-English Web searching.
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